Once the product was launched, it was marketed by Pemberton as a “Brain Tonic” and “temperance drink” (anti-alcohol), claiming that it cured headaches, anxiety, … Coca-Cola ad Marketing Strategy In The Beginning. Consumer consideration of Coca Cola. Coca Cola company advertising target primary market of age between thirteen to twenty four, and secondary market is between ten and thirty nine of age. Primary market of Coca Cola is younger people in the age bracket 10-25 with people from 25-40 comprising of secondary market. Winnie the Pooh sipper cap Drink Drink concentrate on children involving the ages 5-12. The Pepsi Company once advertising, has a primary target market of those who have are 13-24, and a secondary market … Target Market The Coca Cola Company produces products that are aimed generally at a younger age group, ages 15-30. Primary market of Coca Cola is younger people in the age bracket 10-25 with people from 25-40 comprising of secondary market. Markething Research of Coca Cola. It must utilise the flavours and styles of existing Coca Cola Fizzy Drinks, but capture a currently untapped or unfulfilled market segment. RESEARCH METHODS 5 PRIMARY RESEARCH 5 SECONDARY RESEARCH 6 THE LINK BETWEEN PRINCIPLES OF MARKETING AND MARKETING RESEARCH 7 CONCLUSION 7 SOURCES 7 Introduction In this assignment I’m going to describe how the marketing research information is used in order to understand customers, competitors and the market environment in a company like Coca Cola. This type of market approach refers to market segmentation. E - Environmental Coca Cola looks at packaging from a recycling point of view as their appeals to consumers who are concerned about waste. T - Conducting primary and secondary research on your target audience prior to coming up with the creative concept for your marketing campaigns is a … (iii) Objectives/GoalsCoca-Cola main … Cola products are targeted towards people who want strong flavor, while diet cola and its variants are targeted towards the sub segment that is health conscious. Coca Cola in many peoples mind is the drink of youth, and it provides refreshment no other drink can provide. Coca Cola target different segments with different ads. Winnie the Pooh sipper cap Juice Drink target children between the ages 5-12.This type of market approach refers to market segmentation.The Coca-Cola Company when advertising, has a primary target market of those who are 13-24,and a secondary market of 10-39. Pemberton soon had to make it non-alcoholic because of the laws prevailing in Atlanta. The Coca-Cola Company when advertising, has a primary target market of those who are 13-24, and a secondary market of 10-39. The Coca- Cola Company when advertising has a primary target market of those who are 13-24, and a secondary market of 10-39. The target market is where Coca-Cola focuses its marketing efforts as it feels this is where it will be most productive and successful. This type of industry approach identifies market segmentation. But since Coca Cola has been a brand for over 125 years (Coca Cola, 2011), it provides a nostalgic feel to the older generation 31 and up. It's usually published in pamphlets, newsletters, trade publications, magazines, and Coca Cola is liked by 200 … Without this key piece of research, Coca-Cola could have wasted millions of advertising dollars on a campaign that didn’t communicate directly with their target audience. The target market for Coca-Cola is very wide as it … Marketing for a New Coca Cola Drink The Coca Cola Company requires ideas on the development of a new fizzy Coca Cola Drink. 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